At ZUMO, we focus on finding and replacing broken links on semantically relevant and important topics. We always work according to the principle of quality over quantity and thus rely on a natural method of link building.
As part of the ZUMO link building process, we optimize your anchor text portfolio based on our keyword research.
Using our highly effective combination of technology and knowledge, we create a Google-friendly backlink network that is targeted to your pages.
Search engines use links to discover new websites and determine your ranking compared to your competitors. So-called search engine spiders work their way through the links, checking their content and remembering it. If the link building of a page is considered serious and relevant by the search engine, this increases the chances that it will be placed at the top of the SERP`s or on the search engine results page.
Link building is a process in which a web page refers to your web page by means of a link and thus directs search engine robots to your page. A link is a portal that brings search engines like Google from one page to another.
Link building services can be seen as a ticket to your website. And while you already know that there is incredibly useful content on your site, others (including Google robots) don't know this yet. With off-page SEO backlinks, they allow Google and co. to look at your website and rank it properly based on its importance and authority.
Hand on heart, off-page SEO is one of the main tools of a successful SEO campaign. Link building is so important because it qualifies your website as important and significant in Google.
Google introduced the concept of PageRank to measure the quality of a page by means of pages linking to it and other factors such as keywords. While this is not the only way websites are ranked, effective link building contributes greatly to giving your business a reputable online presence.
Link building is a stamp of trust can be seen as an invisible seal of quality for your business.
It is all the more important to understand link building as an off page factor and to know that Google is constantly updating their algorithm and to counter abusive link building and rid the SERP`s of "irrelevant" pages.
Improper link building can even lead to you being penalized by Google and your page disappearing from the top 10 pages of search results. This is where the wheat separates from the chaff of SEO agencies.
Do you want a team that truly understands how to use Off Page SEO to your advantage? ZUMO has the experience and knowledge that has helped companies around the world win the battle of the search engines.
We work with objective data to determine exactly what your website needs to outrank your competitors. No guessing games or experiments. Contact us today and we'll create a customized link building campaign that not only works in theory, but achieves your goals.
The first thing is to create important content so that other sites will want to link to your pages in the first place. After that, your site must be promoted to communicate that it is available for reference.
As a rule, it takes about 4-12 months for measurable results to become visible through an Off Page SEO campaign (when conducted in conjunction with an On Page SEO campaign).
The quality of a backlink is determined by a variety of factors, including the relevance of the page, the anchor text and the length of the page content. You can find a complete explanation of this in our article "What distinguishes qualitative backlinks".
With Off Page SEO alone it is very unlikely to achieve a top rank for certain keywords. In practice, we at ZUMO always recommend implementing Off Page SEO in conjunction with keyword oriented On Page SEO.
ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.
