/ ZUMO SEO Blog

GEO as a supplement to SEO to remain visible in times of AI

Digital search is at a historic turning point. Classic search engines such as Google, Bing or DuckDuckGo have long been the main channel for finding information.

llms.txt — What is behind it and why is it important?

With the rapid development of AI technologies, large language models (LLMs) such as ChatGPT, Google Gemini or Bing Chat are fundamentally changing how users access information on the web.

Eine neue Ära für Social SEO: Warum deine Instagram-Posts jetzt Googles nächstes grosses Ding sind

Lange Zeit bewegten sich Social Media und Suchmaschinenoptimierung (SEO) in weitgehend getrennten Welten.

Omnichannel marketing and SEO: A harmonious interplay for a seamless customer experience

In today's digital world, customers expect a consistent and personalized experience across all channels.

New Google Core update

Google recently announced that another major core update will be released soon. These updates should continuously improve the quality of search results and thus provide users with more relevant content.

SEO in times of AI: How to stay visible tomorrow

The search engine optimization (SEO) landscape is currently undergoing profound changes due to the introduction of artificial intelligence (AI). The question that companies must ask themselves is: How can you ensure that your website remains optimally discoverable in the future?

Semantic SEO - content with potential

Technological advancements mean that as an SEO agency, we must constantly stay up to date to follow new trends that could significantly impact our clients' online visibility.

Why our SEO agency is increasingly focusing on high-quality content

In today's digital era, a brand's ability to communicate effectively with its audience and provide positive user experiences is becoming increasingly critical to building a strong online presence and driving organic traffic to a website.

SEO Trends 2023

The year 2023 is here and so are new SEO trends, which should be kept in mind by companies in every industry. In this blog, we'll introduce you to some of the most important SEO trends of 2023, which will help you stay on track when it comes to SEO.

How much you should spend on SEO: budget strategies that suit your business

Knowing how much you should spend on SEO can be difficult — especially if you've thought of organic traffic as “free.” Marketing experts recognize how important search optimization is, but knowing how much you should effectively spend on SEO is another matter.

Google update for Page Experience

The Google update for the website experience is here - with our comprehensive checklists, you are well prepared for it. The rollout of the Google Page Experience update began on June 15, 2021 and should be completed sometime at the end of August. If you want to know exactly how to optimize your website for this important Google algorithm update, you've come to the right place!

How do I create SEO-optimized content?

SEO-friendly content is the most important part of increasing organic website traffic. But what is SEO-friendly? In this blog, you will learn the most important things about SEO content.

Clutch Recognizes ZUMO SEO as Leading IT Company in Switzerland

In today's modern industry, SEO is considered an essential component of digital marketing. An optimized website can quickly grab the attention of prospective clients who might be searching for your specific type of service. Of course, SEO can help acquire quality leads in Droves so the likeliness of converting most of those leads can be promising.

SEO optimization trends 2021

How do you become successful with SEO in 2021 and what should you focus on? In this article, you will learn which effective SEO optimization strategies will help you achieve the greatest success in 2021.

Why SEO is the most effective form of marketing

We are frequently asked the following questions about SEO: Should I use SEO?
Why is SEO better than other forms of marketing? How can SEO help me get more customers?