Organic search success depends on search engines being able to find, read and rank your website content. If this curtain is obstructed in any way, it can have a significant impact on organic search.
Once all the disruptive factors on your site, CMS or server have been identified, ZUMO will show you how to eliminate them.
ZUMO then prioritizes the order in which each confounder should be addressed by illustrating the degree of impact each confounder has on organic performance and the level of effort that must be expended to address the confounder.
A full SEO audit of a website is a focused process that involves the use of various SEO audit services, tools, checklists and standards to examine a website and create an SEO action plan.
In addition, an on-page audit is often used to gather specific information and details that a company needs to make adjustments to its SEO campaign and achieve better results.
Here it is important to understand that there are actually two different ways to perform an SEO website audit.
On the one hand, there is the quick audit for search engines, which usually takes 10 to 15 minutes for an experienced auditor. The "quick audit" usually uses only free online tools to check basic factors: Domain and page authority, tags, XML maps, meta and alt descriptions, organic traffic, signs of penalties and other important but basic factors when it comes to optimization. It is important to mention that most SEO agencies only sell these types of SEO audits, which means that you need to be extra careful when choosing the company which will perform an SEO audit for you.
On the other hand, there is the full SEO audit like we do at ZUMO.
ZUMO search engine audits include everything you get from a quick audit, but delve deeper with professional tools. In other words, our audits provide you with an in-depth analysis consisting of over 85 different factors. This is extremely important because even overlooking a single factor can cause your search engine optimization to be unsuccessful.
It is important to understand what you want to achieve with your SEO campaign, because SEO is a means to an end, and not the end itself.
Do you want to increase organic traffic by 50%? Improve the ranking of a small but important list of keywords? Recover from previous Google penalties? Or do you want to outrank and outrank certain competitors?
It's easy to say "we want to rank better" or "drive more traffic to our website", however, these statements do not represent clear goals or provide clear direction. You need a clear idea of your main goals, because your goals will give you the clues you need to examine the data that will come out of a good, detailed SEO audit. You can be presented with the best SEO audit in the world, if you don't have a clear goal in mind, you're just wasting your time. As mentioned earlier, search engine optimization is just a tool to get you closer to your desired goals.
Once you have defined your main goals, you can embark on a full length audit. Here, it is important to understand that you cannot expect instant results from an SEO campaign. SEO is a complicated process that takes time. The larger and more complex your website is, the longer it will take to complete the SEO audit and for your SEO strategy to be fully implemented and produce results.
ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.
