Organic search success depends on search engines being able to find, read and rank your website content. If this process is hindered in any way, it can have a significant impact on organic search.
Once all the disruptive factors on your site, CMS or server have been identified, ZUMO will show you how to eliminate them.
ZUMO then prioritizes the order in which each confounder should be addressed by illustrating the degree of impact each confounder has on organic performance and the level of effort that must be expended to address the confounder.
While most people understand the importance of search engine optimization, the fact that more than 200 constantly evolving factors go into the ranking of any website explains why there is so much confusion on the subject.
Over the years, the infamous "algorithms" have changed and evolved. Some ranking factors have become obsolete, while others have been newly added. This explains why people often lose track of what works now and what doesn't.
The good news is that there are certain factors of optimization that have remained the same over time. For example, the weighting of a good solid website which serves as the foundation of any SEO optimization.
While agencies often rush into off-page SEO and link building, too little attention is often paid to on-page SEO. If this important process is not carried out properly, it can have serious consequences for the further success of the SEO campaign.
Furthermore, there are often communication and interface problems between SEO agencies and software developers. For this reason, ZUMO has in-house full-stack programmers who can do this work for you, creating a solid foundation for your SEO campaign.
Search engine optimization is the process of optimizing a wide variety of factors related to your website, both internally and externally, that increase organic search engine traffic to your pages.
On-page SEO stands for the process of optimizing metadata information, media, website code and user-friendly content for search engines.
You could have the best content on the internet for your keywords, but if your on-page SEO is not optimized for those keywords, they will not be found by the search engines and therefore will not be rewarded with a good ranking.
This answer depends largely on two factors. The keywords you want to rank well for and your current content on the page. If you have keywords with low competition and high quality content, on-page optimization can achieve fast results. However, if your keywords are highly competitive words and your current content on the page is of low quality, optimization may take a year or more.
ZUMO is a Swiss SEO & SEA agency that uses data analysis and market research to develop scientifically sound SEO & SEA strategies. We owe our success to a combination of technology and know-how of our employees, which delivers relevant results at a unique speed. The satisfaction of our customers, no matter if corporation or small business, is our ultimate goal.
