We are frequently asked the following questions about SEO:
Should I use SEO?
Why is SEO better than other forms of marketing?
How can SEO help me gain more customers?

SEO, or search engine optimization, is the most effective form of marketing available because it puts your message in front of potential customers who are already searching for your services. When you look at traditional advertising like radio, print, television, or offline ads, the goal is to get your message in front of as many people as possible in the hope that someone might need your services. Sure, there is a call-to-action component, and you can try to convince people they need your services, but with all the noise in traditional advertising, it is harder to achieve this because people are seeing more ads than ever and have long since started ignoring them. Some companies and industries will never abandon traditional advertising, such as major brands leveraging their brand awareness and local businesses selling standardized products. For the majority of local, small, and medium-sized businesses, however, SEO is currently the most powerful form of marketing.

Why is SEO the best marketing tool available?

Again, because you are getting your message in front of potential customers who are searching for your product. You can even segment these customers and create specific messages for each group of search terms. For example, a digital agency with multiple landing pages for different services can segment and differentiate them based on what is being searched, such as "marketing company," "social media company," and "SEO agency." Campaigns must be adapted based on search traffic. This way, you have control over which messages are delivered to potential customers.

What are the main benefits of SEO?

Increased traffic - Top positions on search engine results pages receive the majority of impressions and clicks, so ranking in these top spots can lead to a significant increase in traffic to your website. SEO also focuses on creating informative and keyword-relevant title tags and meta descriptions that appear on results pages. Optimized tags and descriptions help increase the click-through rate, which in turn leads to an increase in qualified web traffic.

ROI - SEO delivers trackable and quantifiable results, whether you have an e-commerce or non-e-commerce site. We are able to track almost every aspect of your SEO strategy, such as rankings, traffic, and conversions. Comprehensive analytics offer the ability to dig deeper and see demographic information and other engagement metrics for people who have interacted with your website. For e-commerce websites, we can show the paths users take to complete a purchase, right down to the keyword they used to search for you before buying. For non-e-commerce websites, we can assign a lead conversion value, such as filling out a contact form, and use this to calculate the value of your SEO strategy.

Cost-effectiveness - SEO is one of the most cost-effective marketing strategies because it targets users who are actively searching online for your products and services. The inbound nature of SEO helps companies save money compared to outbound strategies like cold calling. While cold calling can still be an effective strategy, the leads generated cost 61% more than leads generated through an inbound strategy like SEO. And because SEO targets users who are actively looking for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, leading to cost savings for businesses.

Improved website usability - In the effort to make your website easier for search engines to navigate, SEO simultaneously helps make your website easier for users to navigate as well. SEO involves reorganizing the site architecture and links so that pages within the site are easier to find and navigate. This makes it easier not only for search engines to crawl your site and find pages, but also for users looking for information on your website.

Brand awareness - Since top positions in search results lead to significant impressions, placing your website in these top spots on results pages means greater visibility for your company. Furthermore, if you are on the first page for your chosen search terms, it helps users associate your brand with those terms and builds trust, as companies on the first page are generally perceived as more trustworthy. The more your pages and content rank in high positions on search engines, the greater the chance that users will see your content and associate it with your brand.

Do you like what you have read about the benefits of SEO? For more information on how SEO could benefit your website, or for a free SEO consultation, contact us—we look forward to hearing from you!