How often does ChatGPT mention my company, and how many visitors does that drive to my website? Until now, this question could only be answered by those who analyzed their own test queries. OpenAI is now working on a business section within ChatGPT designed to provide exactly these figures. For companies working on their visibility in AI responses , this would be the first data provided directly by OpenAI, comparable to Google Search Console for Google Search.
Key takeaways
- Under the title "Claim your business in ChatGPT," OpenAI is testing a business section. It is intended to display mentions and clicks daily in a chart.
- The feature is part of a larger Business Hub. Access is limited to companies that can prove they are authorized to represent the business, for example, by linking a Shopify store.
- As of now, the tool does not show prompts, user data, or comparisons with competitors.
- OpenAI has not officially announced the feature as of November 9, 2026. The launch date and availability in Switzerland remain unknown.
- Why mentions rise or fall will still only be answered by your own prompt tracking. ChatGPT Analytics provides the first-hand benchmark for this.
What ChatGPT Analytics is and what it measures
ChatGPT Analytics is a working title used by the trade press; OpenAI itself has not yet communicated a name. The feature was discovered by entrepreneur Juozas Kaziukėnas, who published a screenshot on LinkedIn on November 6, 2026. Search Engine Roundtable reported on it the same day. The banner bears the headline "Claim your business in ChatGPT" and promises "more ways to manage how your business shows up." Below it are three features:
| Feature in the Banner |
What It Does According to the Description |
| See how your business shows up |
Counts how often the company is mentioned in ChatGPT conversations |
| Show customers what you offer |
Allows businesses to enter and maintain their own product and company information |
| Help customers make decisions |
A business agent answers customer questions using information provided by the company |
For the analysis, Kaziukėnas mentions two key metrics. Impressions count how often a company appears in a ChatGPT response. Clicks count how often someone navigates from there to your own website. Both values are recorded daily and displayed as a chart, similar to impressions and clicks in Google Search Console.
Who gets access
The section is intended only for companies that can prove they are authorized to represent the business. Kaziukėnas cites a connected Shopify store as an example. This aligns with OpenAI's current path: Shopify and Etsy catalogs are, according to the OpenAI merchant page , already integrated, but shopping in ChatGPT is currently only enabled for users in the USA. How service providers without an online shop, such as a fiduciary firm or a medical practice, will verify their identity remains unclear. You can find background information on commerce via ChatGPT in our article on the Agentic Commerce Protocol.
Organic responses, no advertising
According to the report from Search Engine Roundtable, the feature concerns ChatGPT's organic responses. Regarding OpenAI's advertising offering, the status of which we covered in the article on ChatGPT Ads in Switzerland it apparently has nothing to do with describing. Kaziukėnas spotted the first signs in August 2026, and the new banner points to an imminent launch.
What the tool doesn't show
The numbers indicate that something is changing, but not why. Kaziukėnas himself writes that the tool contains neither prompts nor user data, nor a comparison with competitors. This results in five practical gaps:
- No questions. You can see that your company was mentioned 40 times, but not in which queries. Whether the mentions came from purchase-intent queries or from a question about your address remains unclear.
- No competition. The tool does not reveal whether a competitor is mentioned more frequently for the same queries.
- No sentiment. The metrics known so far do not indicate whether ChatGPT is recommending you or simply listing you as a source.
- No user data. Who asked and what their needs were remains invisible.
- Only ChatGPT. The tool does not track Google AI Overviews, Gemini, Perplexity, Claude, or Grok. If you only look at ChatGPT, you are only seeing a fraction of the picture.
If the number of mentions drops after a website relaunch, you will see the dip in the chart. However, you won't find the cause using this tool.
What ChatGPT Analytics means for GEO strategy
ChatGPT Analytics complements prompt tracking with data from real conversations. Until now, measuring AI visibility has been based on spot checks: tools ask a fixed list of questions and count how often a brand appears in the answers. Only by combining all three sources can you get a complete picture:
| Data Source |
What It Answers |
What It Does Not Answer |
| ChatGPT Analytics (once available) |
How often ChatGPT mentions your business in real conversations and how many clicks follow |
Which questions trigger mentions and which competitors appear alongside your business |
| Prompt tracking with a fixed prompt set |
Which purchase-intent questions trigger mentions of your business and which other companies are mentioned across multiple AI platforms |
How many real users ask these questions |
| Web analytics, such as GA4 |
Visits and enquiries originating from chatgpt.com, perplexity.ai, claude.ai and other AI platforms |
Mentions that do not result in a click |
In our GEO mandates, we measure using a fixed set of purchase-intent queries that we regularly submit and evaluate, supplemented by brand searches and visits from AI platforms in web analytics. ChatGPT Analytics would expand this measurement with a first-hand control figure: if the mention rate in the prompt set increases while the number of impressions at OpenAI also rises, there is strong evidence that the measures are working.
GEO remains part of SEO
What ChatGPT says about a company during a web search comes from content that OpenAI's search crawler can find and read. Google classifies GEO within its AI Visibility Guide as part of SEO. Anyone looking to increase their mentions should start with clean technical SEO and content that answers specific questions with data and evidence.
We have compared which Swiss agencies offer GEO services and how they measure their results Best GEO agencies in Switzerland based on transparent criteria.
How to prepare for ChatGPT Analytics
Preparation is worthwhile regardless of the launch date, as every point also improves or makes your current visibility in AI responses measurable.
- Make AI visits visible in web analytics. Google Analytics 4 now groups visits from ChatGPT, Gemini, and Claude under the standard "AI Assistant" channel (seo-day.de). Check whether this channel is providing data in your property and record the figures from the last few months. Without this baseline, you won't be able to prove any changes later on.
- Define a fixed set of prompts. Derive purchase-intent questions from your most important search terms, such as "Which provider for X in Zurich is recommended?". The foundation for this remains solid keyword research. It remains the only way to quantify the potential of a topic via search volume, even for terms and prompts where you currently have little visibility. ChatGPT Analytics only tracks mentions you are already receiving.
- Allow the OpenAI search crawler. Your robots.txt must not block the OAI-SearchBot, and your most important content must be in the initial HTML. Many AI crawlers do not see content that is only loaded via JavaScript.
- Standardize company information. Your name, address, services, and contact persons should be identical across your website, Google Business Profile, and directories. ChatGPT uses this information, and it is exactly what you will manage later in the Business Hub.
- Clarify access. If you run a Shopify store, you should check who holds the administrator rights within your company. For everyone else, it is best to designate a responsible person now to monitor the launch of the feature and claim the listing.
Frequently asked questions about ChatGPT Analytics
What is ChatGPT Analytics?
ChatGPT Analytics refers to a business section within ChatGPT that OpenAI is currently testing. It is intended to report daily how often a company appears in ChatGPT answers and how often users click through to its website. The name comes from industry publications, while OpenAI uses the wording «Claim your business in ChatGPT» in the banner.
Is ChatGPT Analytics available in Switzerland?
As of 9 November 2026, the feature is not officially available anywhere. OpenAI has neither announced it nor provided a launch date. Shopping in ChatGPT is currently only available to users in the United States. Whether or when the business section will launch in Switzerland remains unclear.
How much does ChatGPT Analytics cost?
OpenAI has not provided any pricing information. Whether the business section will remain free to use, like Google Search Console, is still unknown.
Does ChatGPT Analytics replace a GEO tracking tool?
No. Based on what is currently known, ChatGPT Analytics does not show which questions trigger mentions or which competitors appear in the same answers. It also covers ChatGPT only. Tracking visibility in Google AI Overviews, Gemini, Perplexity, Claude and Grok still requires prompt tracking with a fixed prompt set.
How can I already measure whether ChatGPT mentions my business?
Regularly submit a fixed list of purchase-intent questions to ChatGPT and other AI systems, then count the mentions manually or using a specialised tracking tool. In addition, Google Analytics 4 shows how many visits to your website originate from AI-generated answers in the «AI Assistant» channel.
How can I increase mentions of my business in ChatGPT?
ChatGPT mentions businesses whose content can be accessed by OpenAI's crawler and that provide specific answers supported by figures and evidence. Consistent company information and mentions on other websites also play a role. We explain our approach on our GEO and AI optimisation service page.
Sources
Last checked on November 9, 2026.
About the author: Ivan Putincanin is COO & Project Manager at ZUMO and focuses on business visibility in Google and AI search systems. LinkedIn
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